Course curriculum

  • 1
    Lean Startup
    • Welcome
    • What is Lean?
    • Why we use the Lean Method
    • In the Real World
    • 3 Key Things to Remember
    • Recommended Reading
  • 2
    Business Model Environment
    • Welcome
    • What is the BME?
    • Why the BME should be used
    • Examining a Company's Environment
    • The BME Exercise
    • 3 Key Things to Remember
    • Exercise
  • 3
    Market Sizing
    • Welcome to Market Sizing
    • When and Why to Use Market Sizing
    • Market Sizing in Practice
    • Creating Your Competitive Landscape
    • 3 Key Things to Remember
    • Market Sizing Key Principles
    • Market Sizing Recap
    • Finding Non-Traditional Competition
  • 4
    Customer Segmentation
    • Welcome
    • Find your Early Evangelist
    • Creating a Customer Criteria
    • Mapping Stakeholders
    • 3 Key Things to Remember
    • Worksheet
    • Customer Segmentation- Quiz
  • 5
    Customer Development
    • Welcome to Customer Development
    • Understanding Customer Development
    • Why Customers Lie
    • Keeping Clear of Compliments
    • Avoiding False Promises
    • Practical Tips for Interviews
    • Core Principles of Customer Development
    • 3 Things to Remember
    • Customer Interview Sheet
    • Customer Development Downloadable Guide
  • 6
    Value Proposition Canvas
    • Welcome
    • What is the Value Proposition Canvas?
    • What about the Product Map?
    • Prompt Sheet
    • Value Proposition Canvas
  • 7
    Business Model Canvas
    • Welcome
    • What is the BMC?
    • Customer Segment & Value Proposition
    • Relationships, Channels, Revenue
    • Key Activities, Resources, Partners and Costs
    • Different Uses for the BMC
    • 3 Key Things to Remember
    • Exercise
    • Summary Guide
    • Business Model Canvas
    • Business Model Canvas Quiz
  • 8
    Risky Assumptions
    • Welcome
    • What are Risky Assumptions?
    • Applying to our Ideas
    • Repeatedly Reprioritise and Test
    • 3 Key Things to Remember
    • Exercise
  • 9
    Business Model Innovation
    • Welcome
    • Business Model Canvas Recap
    • Identifying Weaknesses
    • Changing One Thing Changes Everything
    • 3 Key Things to Remember
    • Business Model Innovation Summary Guide
  • 10
    Experiment Design
    • Welcome
    • Core Principles
    • Create Your Hypothesis
    • Practice Exercise- Hypothesis Design
    • Experiments in Action
    • Refresher Pack: Hypothesis Design
    • Three Key Things to Remember
    • Experiment Design Quiz
    • Experiment Design Recap Guide
    • Test Card
    • Learn Card
  • 11
    Experiment Watchouts
    • Beware!
    • 3 Key Things to Remember
    • Experiment Case Studies
  • 12
    Pricing
    • Welcome
    • How to Approach Value Based Pricing
    • Inherent Pricing Assumptions
    • Case Studies
    • Pricing Quiz
    • 3 Key Things to Remember