Course curriculum
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1
Problematic Thinking
- Welcome
- An Introduction
- Problem-first Thinking
- Using the Principles
- 3 Key Things to Remember
- Case Study: Monzo
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2
Lean Startup
- Welcome
- What is Lean?
- Why we use the Lean Method
- In the Real World
- 3 Key Things to Remember
- Recommended Reading
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3
Business Model Environment
- Welcome
- What is the BME?
- Why the BME should be used
- Examining a Company's Environment
- The BME Exercise
- 3 Key Things to Remember
- Exercise
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4
Customer Segmentation
- Welcome
- Find your Early Evangelist
- Creating a Customer Criteria
- Mapping Stakeholders
- 3 Key Things to Remember
- Worksheet
- Customer Segmentation- Quiz
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5
Value Proposition Canvas
- Welcome
- What is the Value Proposition Canvas?
- What about the Product Map?
- Prompt Sheet
- Value Proposition Canvas
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6
Business Model Canvas
- Welcome
- What is the BMC?
- Customer Segment & Value Proposition
- Relationships, Channels, Revenue
- Key Activities, Resources, Partners and Costs
- Different Uses for the BMC
- 3 Key Things to Remember
- Exercise
- Summary Guide
- Business Model Canvas
- Business Model Canvas Quiz
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7
Risky Assumptions
- Welcome
- What are Risky Assumptions?
- Applying to our Ideas
- Repeatedly Reprioritise and Test
- 3 Key Things to Remember
- Exercise
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8
Customer Development
- Welcome to Customer Development
- Understanding Customer Development
- Why Customers Lie
- Keeping Clear of Compliments
- Avoiding False Promises
- Practical Tips for Interviews
- Core Principles of Customer Development
- 3 Things to Remember
- Customer Interview Sheet
- Customer Development Downloadable Guide
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9
Data to Insight
- Welcome
- Using Affinity Mapping
- Tips and Tricks
- Summary Guide & Exercises
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10
Market Sizing
- Welcome to Market Sizing
- When and Why to Use Market Sizing
- Market Sizing in Practice
- Creating Your Competitive Landscape
- 3 Key Things to Remember
- Market Sizing Key Principles
- Market Sizing Recap
- Finding Non-Traditional Competition
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11
User Journey Mapping
- Welcome
- What and Why?
- Examples
- Practical Use
- Key Things to Remember
- Summary: User Journey Mapping
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12
Experiment Design
- Welcome
- Core Principles
- Create Your Hypothesis
- Practice Exercise- Hypothesis Design
- Experiments in Action
- Refresher Pack: Hypothesis Design
- Three Key Things to Remember
- Experiment Design Quiz
- Experiment Design Recap Guide
- Test Card
- Learn Card
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13
Sprint Planning
- Welcome
- What is a Sprint?
- Guiding Principles
- Practical Tips
- 3 Key Things
- Summary Guide
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14
Pricing
- Welcome
- How to Approach Value Based Pricing
- Inherent Pricing Assumptions
- 3 Key Things to Remember
- Case Studies
- Pricing Quiz
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15
Landing Page Tests
- Welcome
- What is a Landing Page Test?
- Practical Tips
- CrossFit Box: Case Study
- 3 Key Things to Remember
- Landing Page Tests: Quiz
- Case Study
- Useful Tools
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16
Concierge Experiments
- Welcome
- From Desirability to Feasibility
- A Case Study
- Guiding Principles
- 3 Key Things to Remember
- Case Studies
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17
Rapid Prototyping
- Welcome
- What is Rapid Prototyping
- Rapid Prototyping In Practice
- Practical Tips
- 3 Key Things to Remember
- Exercise
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18
Experiment Watchouts
- Beware!
- 3 Key Things to Remember
- Experiment Case Studies
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19
Business Model Innovation
- Welcome
- Business Model Canvas Recap
- Identifying Weaknesses
- Changing One Thing Changes Everything
- 3 Key Things to Remember
- Business Model Innovation Summary Guide
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20
Engines of Growth
- Welcome
- Growth as a Strategy
- Paid Growth
- Viral Growth
- Sticky Growth
- 3 Types of Growth Summary
- Pirate Metrics
- 3 Key Things to Remember
- Sticky Channels: Recommended Reading
- Channel Prompt Cards
- Engines of Growth Summary and Prompt